Making the Most of Your eCommerce Product Photography

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ecommerce product photography

Ecommerce product photography falls under the following four broad categories: Product-specific photography, product-only photography, social media, and contextual/lifestyle photography. Product-specific photography is best for products that are well known, have widespread use and are easy to photograph. Product-specific photos provide the customer with a visual representation of the item, which in turn will influence their buying decision.

Product-Specific Photography

A product-specific photo typically depicts the product at its most current state, as close as possible to what it looks like in reality. In other words, the photo should reflect the item’s look at the time of purchase or display. Product-specific photography costs more than product-specific photos for contextual/lifestyle photography, since the product may no longer exist. It can also be more difficult to obtain. Product-specific photography for social media, however, offers many options.

Product-specific photos should be taken on a digital camera that can take high-resolution images. Some high-end digital cameras allow you to adjust the settings to take crisp and clear product-specific photos. Several professional digital cameras also offer software tools that help you take better photos at a faster rate. A digital camera with the ability to take digital photos from any angle also helps create an enhanced photograph.

Product-specific photos are less expensive because the photographer is not needed in-store to take the photo. A digital camera is typically less expensive than a high-end professional photography studio, though the cost of equipment varies based on the features you choose. The price of a good quality digital camera does not necessarily include the cost of a digital photo lab, so shop around to see what is available in your area.


Some photographers are trained to create a sense of mystery for the product, making the photograph the focus of the conversation about the product. Other photographers are trained to produce a single-shot photograph that captures the essence of the product. If you do choose this approach, keep in mind that you have already invested considerable time, effort and money into your product.

ecommerce product photography

Product-specific photography for contextual/lifestyle photography is best suited for products that are not widely used. The photographer can capture a unique perspective that can’t be achieved by taking a product photo of the product on display. Or, if the product is new, the photographer can capture a shot from various angles that shows the item’s visual qualities. In addition to being less expensive, contextual/lifestyle product photography allows you to make the product the focal point of a conversation.

Ecommerce Product Photography

Ecommerce product photography is important because the product has a significant impact on the sales process. High-quality product photographs make the sale process easier since they increase your chances of closing the sale. However, your eCommerce product photographs need to meet certain product photography best practices to be effective.

Achieving a great picture requires good, reliable lighting, high-quality camera, the ability to adjust the settings to capture the product at all angles, and accurate focus. Since product photographs must be attractive enough to be purchased, they also have to be clear enough to be enjoyable for the target audience. Good lighting and focus help to create memorable images, but they also help to ensure that the final product will be appealing to customers. Since customers are less likely to buy an item with poor lighting or bad focus, the resulting photographs are far less expensive.

Extra Tips

In addition to lighting and focus, product photography should also take advantage of available angles. An example of a product with only one angle would be a digital clock. A clock with many different angles can be very aesthetically pleasing, while the opposite is true for a product that has multiple angles. The more angles the product photograph offers, the more unique the final photograph will be. The more unique a product photograph is, the more likely that it will sell in its chosen niche market.

One final tip for product photography is to use multiple exposures. Multiple exposures make a photograph more realistic because it helps the photographer captures a different view of the product at different times of the day. Different types of light to create shadows and diffused light that create a different image at different times of the day.

There are many ways to make product photographs that are visually appealing to customers. While you may choose to have the photographer create a customized image for your product based on your needs, you also have the option of purchasing an existing image to create your personalized product photograph, or you can purchase images that have been created by other photographers for the same product.

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